3D Secure is a security-enabled feature created by Visa /MasterCard in order to add an additional layer of security for Card-Not-Present (CNP) merchants. This feature combines the financial authorization process with online authentication based on a three-domain model (3D). Following are the three domains:
Whenever a customer shops, this 3D secure feature implores the customer to enter a password to validate their identity with the card issuers and if the password is accepted, then the transaction is deemed complete and as a merchant this is a verified and legitimate sale for your business.
Merchant's using the 3D Secure feature, one of the primary benefits is to refrain from fraudulent transactions and also witness lower disputed transactions. Authenticated Payment feature in its place, it is absolutely possible to wipe out charge backs, fraudulent transactions and reduction in customer complaints that eventually results in positive outcome on merchant profitability.
Recent studies indicate that 3/4th of the cardholders feel insecure while buying online due to numerous security concerns. The most certain and real time benefit is the assurance merchants can provide to the customers those are planning to shop online. Authenticated Payment feature convinces potential online buyers to shop with confidence while merchant gains continual sales.
Integrate with World processing and start accepting payments from customers instantly. Assure Customers card safety with an additional layer of security in the form of 3D secure feature.
Sign up now and gain confidence of your prospective customers and witness increase in your business sales.